Pagespeed findings

    • ± 3 minutes

    Don't use Page Load Time to predict conversion

    I've seen pagespeed audits where Google Analytics' Average Page Load Time was used to determine bad performing pages and claiming the webshop was missing revenue. However, pagespeed is more nuanced.

    • ± 5 minutes

    Improving WordPress performance: an open letter

    WordPress started a performance team to improve its Core Web Vitals scores. I read their pagespeed optimization spreadsheet and boy do I have an opinion regarding their performance backlog.

    • ± 1 minute

    Twitter stops linking to AMP pages

    There is nothing wrong with the mindset of AMP. However, news publishers felt forced to start using Google's AMP HTML framework for their articles for SEO reasons while you could achieve same pagespeed results without AMP.

    • ± 4 minutes

    Properly setting up Cloudflare caching for faster TTFB

    When doing pagespeed audits, there often is a common pitfall that I see happening across different webshops. If you're using Cloudflare, then this might help you out as well.

    • ± 1 minute

    When Core Web Vitals FCP and LCP are the same

    You might have noticed that your LCP will often be worse than your FCP. This is quite common, as the header, hamburger menu or (inlined) SVG logo will be rendered sooner than the rest of the page. But what does it mean if your LCP and FCP are almost the same?

    • ± 3 minutes

    Core Web Vitals A/B testing best practices

    A/B testing is often used to come up with better headlines or layout, increasing conversion. However, even today A/B testing isn't always implemented in an optimal way, negatively impacting your business instead.

    • ± 1 minute

    Anyone else not buying Core Web Vitals?

    Reddit might not be the first platform you think of when talking about SEO or Core Web Vitals. However, this exact same question got asked on Reddit and led to a surprising reply.

    • ± 5 minutes

    To lazyload or not to lazyload above the fold images

    Wether you're reading a LinkedIn or Twitter discussion, there still is confusion around lazyloading images. Especially when it comes to above the fold images, such as hero images. Let's deal with this for once and for all.

    • ± 12 minutes

    Shopware 6 as your ideal Core Web Vitals boilerplate?

    When it comes to Core Web Vitals, there isn't a one-size-fits. And the same actually applies to (Shopware) shops, as each will have some customized functionality. However, rule of thumb are the same when it comes to Core Web Vitals, but also the typical Shopware shop as they are sharing the same boilerplate.

    • ± 3 minutes

    Google IO and Core Web Vitals ranking announcements

    Google I/O is an annual developer conference held by Google. "I/O" stands for input/output, as well as the slogan "Innovation in the Open", where they typically introduce new developments.

    • ± 4 minutes

    Google announces CLS metric will change, and here's how

    Layout shifts aren't a good look and should be below 10%. And while it might actually attract visitors in some contexts, shifts on a website might lead to page abandonment. But there's more to it.