Don't use Page Load Time to predict conversion
I've seen pagespeed audits where Google Analytics' Average Page Load Time was used to determine bad performing pages and claiming the webshop was missing revenue. However, pagespeed is more nuanced.
Pagespeed findings
Improving WordPress performance: an open letter
WordPress started a performance team to improve its Core Web Vitals scores. I read their pagespeed optimization spreadsheet and boy do I have an opinion regarding their performance backlog.
Click, tap and type: FID metric to change in 2022
Google hasn't been sitting still. Both LCP and CLS have been seeing drastic changes already, so why not changing the FID metric?
HTTP Archive meets Core Web Vitals: Technology Report
I've been sharing charts of Core Web Vitals passing platforms recently, so here's the shared source of truth for the way websites are both built and experienced.
Why Wordpress is not correct to blame jQuery for bad pagespeed
Wordpress recently wrote about the performance impact of jQuery, but it seems like they are choosing to not call out the real pagespeed bottleneck.
Twitter stops linking to AMP pages
There is nothing wrong with the mindset of AMP. However, news publishers felt forced to start using Google's AMP HTML framework for their articles for SEO reasons while you could achieve same pagespeed results without AMP.
Unexpected? Not really: new layout for PageSpeed Insights
If you're looking for PageSpeed Insights, you now get redirected to their new testing environment: The PageSpeed Insights layout has changed as of today.
Properly setting up Cloudflare caching for faster TTFB
When doing pagespeed audits, there often is a common pitfall that I see happening across different webshops. If you're using Cloudflare, then this might help you out as well.
Wordpress is lacking behind and starts a performance team
It's happening. Wordpress is finally going to focus on performance. But why now, and will it succeed?
Campaigns and ads are impacting your Core Web Vitals via TTFB
You might not be aware yet, but chances are that the e-mail or social media campaigns and ads you're running, are impacting user experience.
When Core Web Vitals FCP and LCP are the same
You might have noticed that your LCP will often be worse than your FCP. This is quite common, as the header, hamburger menu or (inlined) SVG logo will be rendered sooner than the rest of the page. But what does it mean if your LCP and FCP are almost the same?
Core Web Vitals A/B testing best practices
A/B testing is often used to come up with better headlines or layout, increasing conversion. However, even today A/B testing isn't always implemented in an optimal way, negatively impacting your business instead.
Lighthouse scores do not affect Google Search / SEO
So there's that, it has been said. Your Lighthouse score doesn't matter. Let's nuance this a bit.
Anyone else not buying Core Web Vitals?
Reddit might not be the first platform you think of when talking about SEO or Core Web Vitals. However, this exact same question got asked on Reddit and led to a surprising reply.
To lazyload or not to lazyload above the fold images
Wether you're reading a LinkedIn or Twitter discussion, there still is confusion around lazyloading images. Especially when it comes to above the fold images, such as hero images. Let's deal with this for once and for all.
Spot issues in your copied preconnect code snippet [how to]
You're on stackoverflow or MDN docs and found a code snippet that should help pagespeed. Just copy + paste it and hope it works!
Shopware 6 as your ideal Core Web Vitals boilerplate?
When it comes to Core Web Vitals, there isn't a one-size-fits. And the same actually applies to (Shopware) shops, as each will have some customized functionality. However, rule of thumb are the same when it comes to Core Web Vitals, but also the typical Shopware shop as they are sharing the same boilerplate.
Google IO and Core Web Vitals ranking announcements
Google I/O is an annual developer conference held by Google. "I/O" stands for input/output, as well as the slogan "Innovation in the Open", where they typically introduce new developments.
Google announces: Core Web Vitals delayed and more insights
November 2020 I (and Google) reported that Core Web Vitals would become a ranking factor. This week Google has announced that this has been delayed for several weeks.
Google announces CLS metric will change, and here's how
Layout shifts aren't a good look and should be below 10%. And while it might actually attract visitors in some contexts, shifts on a website might lead to page abandonment. But there's more to it.