How to pass Google's
Core Web Vitals ranking

Guidance for pagespeed & UX friendly websites. In 2021 Core Web Vitals became a SEO ranking factor, based on CrUX data.

What does Web Vitals provide?
Essential metrics for a healthy site
Google introduced Core Web Vitals to help you gain real life insight in how your users experience your website or webshop by:
- Loading time: how long do your users have to wait until they see something on your website;
- Interactivity: how long until your users can do something on your website;
- Visual stability: will the website they see be stable, or shift while loading.
Faster loading time
Improving Largest Contentful Paint
LCP reports the render time of the largest image or text block visible within the viewport of your webshop or site. This could be your main product image.
- A LCP lower then 2.5 seconds, means your website has a good loading score.
- A fast LCP helps reassure the user that the page is useful, thus lowering the bounce-rate.
- I help you and your team with a strategy that will lower your LCP.
Better responsiveness
Interaction to Next paint
INP aims to measure the overall delay from user interaction to the next moment for the browser to perform a visual update.
- An optimal INP value is lower then 200ms;
- When the INP-metric is high, the browser is too busy with other tasks while user interaction happened
- I guide you through parsing and rendering best practices for your shop or site to improve SEO, UX and conversion
More visual stability
Cumulative Layout Shift
Every unexpected layout shift that occurs while your user is interacting on your webshop page, is measured by the CLS metric.
- You should aim for your CLS to be lower then 10%;
- This will ensure that your users will not start reading - or worse clicking- something that will shift later;
- I will help you to prevent users getting frustrated and bounce due to layout-shifts and lead your e-commerce to increased conversion.