Audits and training
pagespeed at your service

With my experience, I help bridge the e-commerce pagespeed and revenue gap within digital teams and agencies.

Pricing Services FAQ

  • Quick scan or consult, from

    € 450

    Got stuck doing pagespeed?
    For example:

    • Start collaborating
    • 2nd opinion of your stack
    • Or just pick my brain...

    See details of Quick consult

  • Pagespeed audit, from

    € 2380

    From CDN to GTM
    prioritize your roadmap

    • Stop looking at wrong metrics
    • Get hands-on opportunities
    • Competitor and history analysis

    See details of pagespeed audits

  • Pagespeed training, from

    € 1980

    Do it yourself
    after a 4.5-hour session

    • For SEO, UX, product owners and devs
    • Act on Core Web Vitals and Lighthouse
    • Code examples and anti-patterns

    See details of pagespeed training

  • Prices are excluding VAT, which only applies to Dutch companies.
  • Prices are starting prices. See detailpage for more info.

Frequently asked questions


  • As long as you're in control of the end result, meaning you can change the HTML and JS source code as received by the browser, it doesn't matter which platform your webshop is running on.

    Are you using a Software as as Service (SaaS) solution? Then chances are, I have to collaborate with your SaaS provider. Some SaaS solutions, such as Lightspeed, is a positive exception, as you are still in control of HTML source by changing the Lightspeed templates.

    Previous work concerned Shopware 6, Magento 1, Magento 2, Lightspeed, Shopify, WooCommerce, Laravel and other custom shops.

  • I am a developer instead of a marketeer. I can only help if you feel that your shop is suffering from performance, or could achieve better sitespeed in order to improve UX and conversion.

  • It depends. SEO, UX or digital/webshop agencies often hire me to improve performance awareness and knowledge within their team. When being an e-commerce owner/company, or when a specific webshop of one of your clients is suffering from performance bottlenecks, an audit could be the first step.


  • I am not convinced it will impact SEO directly. However, it will affect bounce-rate, pogo-sticking, UX and conversion. Crawlability will improve as well when improving speed and thus. SEO or UX alone should not be the reason to address sitespeed, addressing sitespeed will impact both as you'll extend inclusivity.

  • Focussing on different metrics could help improve first user engagement, improve responsiveness on user interaction (UX), prevent further technical debt and improve crawlability (SEO).

  • No, besides being a developer by origin, there are too many factors in play. See also "how long will it take before seeing results?".

  • Yes, but at what cost? As a developer, I like a 100% -or at least a green performance score- as well, but the effort will be more worthwhile when focussing on real life bottlenecks and individual metrics. I'll help you with the latter by also focussing on Core Web Vitals.

Getting started

  • It depends. It should not only be one product- of compny owner who want's to improve. If your development team isn't on the same page and isn't open for learning about the synergy between their code and the browser/user, there is no point coming up with a strategy.

  • When travel- and accomodation expenses are covered by your agency/company, I can work in-house as long as you like. Often, training/sessions are done on (your) location. The different types of audits will be conducted remote.

  • If my job is done right, awareness sticks within your team and someone has been made responsible for keeping up a healthy performance hygiene, then yes!

    At the same time, Core Web Vitals metrics keep changing and new anti-patterns may be introduced. Moreover, it also depends on the in-house knowledge of your stack and the ability to implement any recommendations. I am open to get involved with your project in the long run.


  • I am not a jack of all trades, if that's what you're asking me. So, I don't do development within every platform, I bet your team will do a better job.

    However, an extended audit or PoC will contain developer-tips to address and solve bottlenecks. Your team should have the right knowledge of the platform to implement. On top of that, I can assist your team with the right code snippets, as I've implemented almost all pagespeed and performance best practices with my very own LightBolt CMS.

  • We are in the process of migrating own performance best practices into Shopware plugins. On top of that, I wrote a piece of code for Magento (1), to be implemented within 15 minutes. Lightspeed doesn't work with plugins, but is quite easy to make the right changes as well. So, in general I don't build plugins, but I can assist your team with the right code snippets, as I've implemented almost all pagespeed and performance best practices with my very own LightBolt CMS.

No matter your platform: