CDN or not to CDN
Some webshops still put full trust in CDN and Rocket Loader solutions. This doesn't always works nicely together with HTTP/2, cache partition and Core Web Vitals.
Pagespeed training
master Core Web Vitals
Be on top of Core Web Vitals as SEO or UX/CRO team and learn to even optimize beyond Lighthouse recommendations.
Pagespeed training in a nutshell
Unlike a webshop's pagespeed audit, a pagespeed training is not specific to a use-case. As UX is about how browsers will handle your code, the frameworks you use is subsidiary.
Nowadays better known as Core Web Vitals. I will cover perceived performance to technical UX, including third party contents. For example:
Agency tailored pagespeed training
A pagespeed training is tailored to your agency (being SEO, UX, CRO or technical). After a training you know:
- how to interpret Lighthouse analysis, Core Web Vital data;
- start to focus on the right metrics and real user experience;
- how browsers reads your code and tricks & best practices for 3rd parties and GTM;
- change your mindset and get to apply best practices in the long run.
Up to speed
enabling conversion to exceed
For whom
While mainly invited by dev-agencies and merchants, I am also invited by SEO, UX & CRO agencies and in-house teams since pagespeed is now encapsulated in Core Web Vitals.
Learnings
From pagespeed to technical UX: learn what Amazon to Zalando are doing wrong, how to translate Lighthouse and to master Core Web Vitals.
In-house and online
Due to COVID, training sessions are now also given online. In-house training sessions are possible during non-lockdown periods.
A pagespeed training
won't be about
- stressing on perfect Lighthouse score
- managing hosting or server
- just passing Core Web Vitals
- a specific platform or framework
- which plugins or build-tool-features to use
A pagespeed training
will be about
- optimal (mobile) UX for >75% of visitors
- 95% frontend (from platform to GMT)
- ranking and conversion benefits
- broad performance understanding
- mindset to pick the right plugin for the job
Pagespeed training setups
- Valutas
sorry, no valutas found
- Prices are excluding VAT, which only applies to Dutch companies.
Frequently asked questions
Before starting
Is the training suitable for us?
I'm invited by development agencies, sometimes platform specific such as Magento, Shopware, WooCommerce. But I'm also getting invited by SEO, UX and CRO agencies. Sometimes even a team of specialist within an e-commerce business or agency.
Obviously, the more technical your team is, the more technical the training session will be. If your team is a mix of different specialist, I try to keep everybody involved.
What is our required knowledge?
When your agency is focussing on online business or even e-commerce, than I'll be sure to tailor my training sessions to your (team's) knowledge. Before kicking off a training session, I will ask the attendees about their backgrounds.
This means you don't need any specific knowledge.
What topics will be discussed?
This is the fixed list of topics, where the elaboration per topics depend on your type of agency or team:
- Introduction into user perception
- PageSpeed Insights (versus other toolings)
- (Core) Web Vitals
- First Contentful Paint;
- First Input Delay;
- Largest Contentful Paint;
- Cumulative Layout Shift;
- CSS
- JS (including Time to Interactive and Total Blocking Time);
- Fonts
- Images
- Caching & compressing
- Browser
- Network (latency) and CDN
- Headless, PWA & AMP
- Server (side)
- Third parties
- Identifying
Can we pick the topics instead?
Sure thing, although I'll have a list of topics which usually will be part of the training session (see previous question). Do let me know if there are any topics that should be emphasized, for example:
- (determining) technical anti-patterns when being a development agency;
- perceived performance when being a UX team or agency;
- Core Web Vitals when being a CRO team or agency;
- Google Tag Manager for an SEO team or agency;
- Third parties for marketeers;
- et cetera.
Can you answer some questions as well?
Off course, the goal is to let pagespeed become a prospect instead of an afterthought and thus to not only have me sending information, but also to start the dialogue. Even during the training.
So be sure to send me any questions beforehand, which will be answered or discussed during the training.
General
How long does the training take?
The full training covering different subjects takes about 4 to 4.5 hours. When done online via Zoom, Teams or Meet, the training will be split up in two parts.
Can you use our webshop during the training?
Using your webshop or a webshop of one of your clients would require me to do some auditing on the webshop. This can be done in combination with a pagespeed quickscan or extended audit on top of the training.
Can we receive the slides?
Yes, you'll receive the slides afterwards. Do note that metrics are changing all the time. Not all slides will be current until the end of time.
Can we get a recording of the talk?
As recordings can be used until the end of time, an additional 50% is charged to record and share the training session.
They have booked a pagespeed training before:
Agencies speaking up:
The training is valuable for the whole team. No standard lists, but real practical knowledge that you can apply immediately. We have applied the acquired knowledge directly to our customers with great success.
We had in-depth study of the Core Web Vitals. Through an interesting session, our knowledge has been supplemented with developer insights. Erwin combined the theoretical aspects with many practical tips.
As an SEO team we always try to keep developing and increasing knowledge. Erwin's pagespeed and Core Web Vitals training has helped us very well. Very informative and valuable looking at the upcoming ranking update.
In just 1.5 hours he covered so many different aspects of frontend optimization. I suggest his training and consultancy for other agencies as you will become a 100% PRO in speed optimization.
Got up to speed by Erwin about the CWV. Erwin is capable of explaining this technical matter in a comprehensible way, including the link between metrics and real UX.
We enjoyed the in-house training. Erwin combined the session with a high level of knowledge and smart coding solutions! We started optimizing right after the session.
Erwin helped our SEO and development team tremendously during an in-house pagespeed session. He comes up with practical advices that our SEOs and web developers could immediately put into practice.
At first there was some doubt within the team about the necessity, but that doubt was completely gone after half an hour. I can only say that we have learned a lot from the training, lifting our team to a higher level.
Thank you very much for the Core Web Vitals training, that was very good / Yeah, that was worth every penny, and every minute.
We all found it extremely useful and lots of notes have been taken. It was great to watch someone with so much knowledge in this area. We look forward to the next steps.
