WPO roadshow
While travelling for appointments, I visit events and give in-house talks on the subjects of:
- WCAG / web accessibility;
- pagespeed and perceived performance;
- Core Web Vitals;
- and thus technical UX / CRO.
Depending on the type of agency, this is often done in the presence of:
- marketers & product owners;
- UX & SEO specialists;
- and ultimately developers.
The main reasons of agencies hiring me is to:
- improve in-house awareness or knowledge;
- make it a team effort and improve dialogs with (external) developers;
- help their own clients to improved page load, UX and their revenue;
- prepare for or pass the Core Web Vitals assessment to reduce bounce and improve ranking.
Upcoming
- 30/10 - 31/10/2025Erwin Hofman
Visiting performance.now()
On 30th and 31st of October, the sixth edition of performance.now() will take place in Amsterdam …
Previous talks and training
- 27/02 - 01/03/2025Erwin Hofman
Workshop at Hyvä Developers Paradise
I'll be providing a sitespeed and Core Web Vitals debugging workshop. …
- 14/11 - 15/11/2024Amsterdam, NL
Talking at Performance.now()
We'll be walking through INP case studies of real sites and shops. …
- 10/10/2024New York, US
Visiting Meet Magento NY
I'll be joining the Magento community in New York at the Meet Magento New York event. …
- 08/10/2024New York, US
Talking at Web Performance NY
We Love LoAF (and INP) …
- 17/09/2024Nantes, France
Talking at WeLoveSpeed
With memes, technical deep dives, and revolutionary solutions, we'll be walking through the INP metric. …
- 13/09/2024Groningen, NL
Talking at MageTitans
Interaction to Next Paint (INP), Google's new Core Web Vitals, can be a challenge. We're explaining this new metric to Magento devs. …
- 14/06/2024Larvik, Norway
Talking at React Norway
React Norway (presented and organized by Crystallize) is an exclusive (250 attendees only) annual React and frontend tech conference. The 2024 conference will be our 4th one. …
- 24/04/2024Amsterdam, NL
Talking at Tweakwise Partner Day
An exciting day awaits, filled with networking, a technical and a commercial track for partners, and the Tweakwise Partner Awards. We close off with a Michelin-star dinner and stay for the afterparty at De Kas, with a stunning view of the city. …
- 21/03/2024Groningen, NL
Talking at 301 Redirected
This INP session is meant for SEO specialists. …
- 08/02/2024Breda, NL
Talking at Meet Performance NL
Here we go hands-on with what web performance is and how you can get started with it …
- 01/11/2023Amsterdam, NL
Talking at performance.now() pre-event
We recently started collecting LoAF data and believe it will come with huge impact towards performance debugging and monitoring. …
- 21/09/2023Nîs, Serbia
Talking at Hyvä meetup
I'll be talking about the latest in web performance and the relation with Hyvä. …
- 15/09/2021Nijmegen
Talking at Linku weg agency
Linku is a webdevelopment agency that wants to excel in different disciplines on top of different boilerplates, such as Wordpress and NextJS. And pagespeed is one of them. …
- 27/05/2021online
Talking at Shopware United
Pagespeed or performance almost never comes out of the box. But on top of that, new challenges and bottlenecks are introduced when your shop is growing. …
- 09/11/2020Zwolle
Visiting a tourism agency
Although the number of flight movements dropped due to corona, thee online travel agent reached out to me, all on the same day. One of them asked me to get them up to speed on Google's Core Web Vitals + CSR.We planned a 4 hour session quite ahead of time as new pagespeed development iterations will take place that very week. This will be on Monday 9th of November. …
- 12/10 - 16/10/2020Eindhoven - Den Bosch
Visiting Southern digital agencies
In the month October I will be visiting some agencies in Northern Brabant, in the south of The Netherlands from Monday 12th to Friday 16th. …
- 18/09 - 25/09/2020Amsterdam
Visiting e-commerce, dev and marketing agencies
As I got different requests from Amsterdam to help them optimize or getting agencies up to speed, I planned a full week trip to Amsterdam from Friday 18th to Friday 25th of September, helping out multiple agencies and webshops. I'll be talking about Core Web Vitals during in-house sessions or doing hackathons while being there.Are you working for an agency and already into Google's Core Web Vitals, but want to know more about technical implications and challenges as well as solutions for your very own webshop or customer's webshop? Do get in touch! …
Read moreabout Visiting e-commerce, dev and marketing agencies
- 11/09/2020Zwolle
Visiting an outdoor e-commerce
On Friday September 11th, I'll be visiting a company that is providing outdoor materials. This will be next Friday. We'll be talking about a planned out construction to improve and maintain pagespeed and user experience. Staying with WooCommerce or moving to Lightspeed were the two options. They now choose to change platform preferences with combines best of both, meaning …
- 27/08 - 28/08/2020Groningen - Enschede - Apeldoorn
Visiting three marketing and development agencies
At the end of August, I'll be visiting three companies in just 2 days. Want to get up-to-speed about Core Web Vitals and its technical implications and challenges? Meanwhile, I'll be getting marketing and SEO agencies Daar-om in Groningen and Happy Idiots in Apeldoorn up-to-speed on the subject of Core Web Vitals. Moreover, during the 4 hour session, I will also explain …
Read moreabout Visiting three marketing and development agencies
- 30/07 - 31/07/2020Sittard - Den Bosch
Visiting Limburg and Brabant
I'll be visiting a retail company on July 30th to talk about improving the real user experience of a Magento 2 webshop. This international webshop with about 600 indexed pages per language moved from Magento 1 to Magento 2 a while back. They now want to improve pagespeed and thus prepare for Core Web Vitals. Next after, I can be found in Den Bosch to visit another company, maintaining an e-commerce. I will be talking about Core Web Vitals as well in a 4-hour session. In preparation of this in-house session, I already audited their webshop. This audit will be discusses as well during the pagespeed session. …
- 23/07/2020Podcast
Talking at a marketing podcast
I was invited by Ruben de Vries to talk about pagespeed and the new Core Web Vitals, to inform other marketers about this Google (ranking) update.The podcast was recorded in Dutch and can be listened via various platforms, such as Spotify and Apple Podcasts. You can find the link to the …
- 22/06/2020Groningen
Visiting Betting Fans
During holiday period I will be visiting Betting Fans to get them up to speed on the Core Web Vitals and keep focus on user experience. Betting Fans already have a healthy Angular SPA but challenged me to get more out of pagespeed. …
- 17/06 - 19/06/2020Almelo - Deventer
Visiting Twente
Corona caused a break in my pagespeed trips, but we're back on track. This time I'll be giving an in-house training as well as insights into pagespeed recommendations and best practices:I will be talking about web- en pagespeed best practices that LightBolt CMS will serve you out of the box. This results in optimal UX and pagespeed for your visitorsI'll be giving a webshop sitespeed training in Deventer, including Google's Core Web Vitals. …
- 25/03 - 28/03/2020Almelo - Rhenen
Visiting Adwise and Hipex
I'll be visiting two agencies from different niches in the last week of Februari. For a team of developers, data analists and SEO + UX specialist, I'll be giving an in-house training for Adwise full service digital agency. On friday, I'll be visiting Hipex to talk about pagespeed and performance from server side and client side perspective. …
- 12/03/2020Schiphol
Visiting BCC
BCC's SEO strategist Marc van Herrikhuijzen invited me to conduct a webshop pagespeed/performance audit beforehand. Next up was talking about best practices and roadmap prioritization. We planned an in-house session for the latter on the 12th of March. This means I will be in the area of Schiphol for any other projects as well during that period. …
- 13/02/2020Utrecht
Talking at Tweakers Developer Summit
I will be showcasing the HEMA Proof of Concept I did, to illustrate the room of improvements towards perceived performance and thus customer retention, reducing bounce rate and thus improve conversion.Read more at …
- 04/02/2020Utrecht
Visiting Devs meet Shopware 6
I will be in Utrecht to visit the Shopware 6 devs meetup. Once before I illustrated that the Shopware 6 frontend can be altered to improve its speed. Beside the frontend, I am interested to learn more about the backend as well.Shopware about this day: …
- 29/01/2020Utrecht
Visiting Webwinkel Vakdagen 2020
I will be visiting the Dutch e-commerce event "Webwinkel Vakdagen". As I already visited agencies last year, I will be (re)visiting familiar and new agencies during these days, and answering pagespeed, performance and accessibility related questions.Will I be meeting you there as well? Let me know! …
- 24/01/2020Amsterdam
Visiting Amstel Business Park
I will be visiting an SEO agency who are eager to boost their technical knowledge when it comes to pagespeed and performance.Are you in Amsterdam as well during the day and want to meet up? Let me know! …
- 17/01/2020Rijswijk
Visiting Rijswijk for a knowledge session
I will be in Rijswijk, visiting an e-commerce agency to talk about e-commerce pagespeed and performance.Are you around and want to meet-up as well during the day? Let me know! …
- 16/01/2020Livestream
Talking at TJ Gamble's Livestream Q&A
Improve your pagespeed and sell more! I will be talking with TJ Gamble about Google Pagespeed at Thursday, January 16th at 11AM Eastern Time. Living in the Netherlands and thus Central European Time?Then be ready at 5PM, or as we would write it within The Netherlands, at 17:00! …
- 26/11/2019Groningen
Talking at Refresh Conference meetup
Developer experience versus user experience. The latter may be more important, but how to enforce optimal FMP Lighthouse metric while the use of JavaScript is increasing, address CRO from a technical (and user visual) perspective, improve perceived performance by 'cheating' andimprove overall website's pagespeed?The following will also be demonstrated: …
- 21/11/2019Amsterdam
Talking at SEO Benelux
At SEO Benelux, I'll be doing a lightning talk on the bol.com Proof of Concept and how I speeded up their product detailpages on 4G, fast 3G and slow 3G.Do you want to join this Dutch meetup, organized by SEO Benelux and hosted by Reprise Digital? It's all free. Check out the schedule at eventbrite.be. Update …
- 20/11 - 22/11/2019Amsterdam
Performance Conference
Although sometimes talking about e-commerce related pagespeed/performance at agencies/events myself, this time I will be visiting 4 (SEO and #performance ) events within 3 cold but sunny days!On wednesday, November 20th, we will be documenting performance for the greater web developer community. This hackathon will be led by Estelle Weyl from Mozilla. …
- 15/11 - 18/11/2019Den Bosch - Utrecht
Visiting the south of the Netherlands
Got time left on monday and living or working in the south of the Netherlands? I'll be visiting Utrecht and the province of Noord-Brabant.I've got time left to meetup at your office or at a central station, talking about e-commerce performance (or other topics). …
- 04/11/2019Schöppingen
Visiting Shopware HQ
Amongst other reasons, this is because Shopware 6 is headless and as a result -from a technical pagespeed / UX perspective- it doesn't force business owners having to choose between conversion loss and increase project budget (to build a CSR/PWA solution on top of your existing shop).Instead, you get best of both sides …
- 17/10 - 18/10/2019Doetinchem, Arnhem and Nijmegen
Visiting Doetinchem, Arnhem and Nijmegen
I will be in Doetinchem, Arnhem and Nijmegen next week for topics like:e-commerce and website's pagespeed / performance;online sustainability (not that well-known, but yes, we can make an impact via our websites as well, depending on the way it is build).I case you are around and want to get technical too …
- 11/09 - 16/09/2019Amsterdam - Ghent
Belgian tour
Once again I'll be 'on the road' for topics like online accessibility, sitespeed and privacy.Last time, Thomas, Stijn (for speeding up webshops) and even a Dutch municipality (to talk about privacy compliance) were the ones to invite me, while I also saw Booking.com, Tom and Raisa talk about accessibility at The UX Crunch. This time, another event in Ghent …
- 13/08 - 18/08/2019Randstad
Randstad tour XL
From the 13th till the 18th of August, I'll be 'on the road' for topics like online accessibility, backend/CRM development and (web) sustainability. But as always, I like to talk about the techniques behind optimizing and high Lighthouse / pagespeed Insights scores too! Would you: …
- 07/06/2019Groningen
Talking at Mage Titans, a Magento event
Treating a widespread of techniques and considerations to improve performance and conversion within websites and webshops, leading to better SEO and revenue. The implementation as well as theoretical background of performance optimization techniques will be covered. …
My sessions are online or in-house. If I'm nearby your agency during one of my trips, do let me know!