Text-wrap: balance; a CSS versus JS web performance comparison
Let's support my previous claims by actually researching the performance impact of using a JS and CSS-only solution for headline text balancing
Pagespeed findings
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When Core Web Vitals FCP and LCP are the same
You might have noticed that your LCP will often be worse than your FCP. This is quite common, as the header, hamburger menu or (inlined) SVG logo will be rendered sooner than the rest of the page. But what does it mean if your LCP and FCP are almost the same?
Core Web Vitals A/B testing best practices
A/B testing is often used to come up with better headlines or layout, increasing conversion. However, even today A/B testing isn't always implemented in an optimal way, negatively impacting your business instead.